Vivienne Westwood
From Creation of Punk to Symbol of Fashion Freedom
Vivienne Westwood is a British pioneering clothing brand.
From Punk to New Romantic to a symbol of fashion freedom, identity, and uniqueness, Vivienne Westwood stands for people who are rebellious and want to make a statement.
Today, society remains to be a common theme for Westwood.
Buy less. Choose well. Make it last.
My Role:
I managed the official social media accounts (WeChat, Weibo) for Vivienne Westwood. I wrote weekly articles for its product launch and social campaigns, reaching average page view of 5000.
Creative Copywriting
for VV new bags Spring/Summer 2020
I developed the introductions of new series bags into different magical journey consumers may have.
The Hitchhiker's Guide
to the Galaxy
Vivienne's Wonderland
A Girl's Adventure to the sea
Global Creative Project
Mirror the World
In April 2020, Vivienne Westwood officially launched the "Mirror The World" creative project. Through a series of images, videos and live broadcasting, she created and shared content with artists, writers, poets, musicians, scholars and activists around the world, aiming to support creative communities and connect the audience with a variety of cultures.
I collected the interviews of fashion influencers partnered with VV and wrote their stories with VV---how the idea/style of VV influences their understanding to fashion and their identity.
Celebrity Endorsement
I illustrated 7 VV outfits on celebrities according to their personalities, styles and "VV identity".
